Bashas'
Generating a Greater Share Case Study
Generating greater "share-of-shopper" leveraging big data analytics
- Arizona-based, family-owned and operated grocery chain.
- Since 1932. With more than 55 stores serving the state's 15 counties.
- Exceptionally Tough Competitive Environment – Kroger (Fry's), Albertson’s/Safeway, Walmart, Winco, Others
Success metrics
With more than 55 stores serving the state's 15 counties, it's Arizona's Family Grocer.
| All Enrollees | High Engagement |
| +$25 per month | +$70 per month |
| + 37% Spend | + 54% Spend |
| (Versus Base Year) | (Versus Base Year) |
Shopper Engagement Is Key To Success
Personal Deals Outpace Digital
Coupons Redemption by 100 to 1