The Future of Personalization through Machine Learning
webinar
The Future of Personalization through Machine Learning
The grocery industry has a wealth of data perhaps greater than any other business, from item purchases to shopper transaction logs. The amount of available data derived just from these transactions is staggering.
Until now, this data has been underutilized. Simply stated, grocers (and their partners) did not have the time and the manpower needed to make this data as actionable as it could be.
But, with machine learning and artificial intelligence, grocers can analyze an unlimited amount of data, all in real time. Importantly, machine learning can incorporate shoppers’ digital interaction and location-based activities; providing a more complete profile of each-and-every shopper.
The advent of machine learning personalization will be a boon to shoppers, to grocers, and to CPG brands. We are embarking on a very exciting time in the grocery industry due to machine learning personalization.
In this webinar:
- Understand why “data” may be the most important asset that a grocer possesses
- Learn about the enormous advantages machine learning offers in processing and analyzing data for grocers, in a way that is actionable each-and-every day (and hour).
- See a demonstration of digitally-driven machine learning in action.
- Explore how digitally-driven machine learning personalization will change the way grocers engage and market to their shoppers.
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Personalization that Works
October 12, 2017 11:00 AM EDT
Join this free webinar to learn how advanced personalization methods can turbo-charge your frequent shopper program to keep shoppers closer and earn a larger share of wallet.
Attendees will receive the new I.Me.Mine gold paper: "5 Keys to Grocery Shopper Engagement".
Presented by
Featuring
Featured Presenter
Scott Hessell
Terry J.Lundgren Center for Retailing, University of Arizona
Moderator
Susan Boyme
Chief Marketing Officer of Transformational Retail
Featured Presenter
Girdhar Arora
Chief Technology Officer of I.Me.Mine Digital